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Not Your Mother’s
Superior Strength Shampoo

Versus

Aveda
Shampure Nurturing Shampoo

Product category and function

Superior Strength Shampoo

Shampure Nurturing Shampoo

Shampoos	Shampoos
Cleansers to remove dirt, oil, and buildup from hair.	Cleansers to remove dirt, oil, and buildup from hair.
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Ingredient highlights

Superior Strength Shampoo

Shampure Nurturing Shampoo

Ingredient info	Ingredient info
Alcohol-free Paraben-free SLS-free Mica-free Fragrance-free cruelty-free	Alcohol-free Paraben-free SLS-free Mica-free Fragrance-free vegan cruelty-free

Full ingredient list

Superior Strength Shampoo

Shampure Nurturing Shampoo

No. of common ingredients = 0
Water (aqua)(eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, cocamidopropyl hydroxysultaine, peg-120 methyl glucose dioleate, glycol distearate, propanediol, cocodimonium hydroxypropyl hydrolyzed rice protein, oryza sativa (rice) extract, moringa oleifera leaf extract, polyquaternium-10, tetrasodium glutamate diacetate, fragrance (parfum), linalool, limonene, hexyl cinnamal, phenoxyethanol, ethylhexylglycerin, citric acid, caramel 8	Water/aqua/eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum), linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120)

No. of common ingredients = 0

Total Number of ingredients = 20

Total Number of ingredients = 25

Water (aqua)(eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, cocamidopropyl hydroxysultaine, peg-120 methyl glucose dioleate, glycol distearate, propanediol, cocodimonium hydroxypropyl hydrolyzed rice protein, oryza sativa (rice) extract, moringa oleifera leaf extract, polyquaternium-10, tetrasodium glutamate diacetate, fragrance (parfum), linalool, limonene, hexyl cinnamal, phenoxyethanol, ethylhexylglycerin, citric acid, caramel

Water/aqua/eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum), linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120)

Notable ingredients

Superior Strength Shampoo

Shampure Nurturing Shampoo

Solvent: Water (aqua)(eau), Limonene, Propanediol

Abrasive: Oryza sativa (rice) extract

Absorbent: Oryza sativa (rice) extract

Solvent: Water/aqua/eau, Benzyl benzoate, Glycerin, Limonene, Propanediol

Anti-microbial: Benzyl benzoate, Phenoxyethanol

Buffering: Citric acid

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Ingredients with their functions

Superior Strength Shampoo

Shampure Nurturing Shampoo

Water (aqua)(eau)

Also-called: Aqua, Aqua/Water, Water/Aqua/Eau, Aqua/Water/Eau | Function: Skin conditioning, Solvent

Water serves as a fundamental component in skincare products, often listed as the first ingredient, which means it's the most abundant. It acts as a solvent, helping to dissolve other ingredients and facilitate the application and absorption of products.

Sodium cocoyl isethionate

Function: Surfactant/Cleansing

We don’t have a detailed description of this ingredient yet.

Sodium lauroyl methyl isethionate

Function: Surfactant/Cleansing

We don’t have a detailed description of this ingredient yet.