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Tower 28
Swipe Serum Concealer

Versus

Anastasia Beverly Hills
Magic Touch Concealer

Product category and function

Swipe Serum Concealer

Magic Touch Concealer

Concealers	Concealers
Targeted products to cover blemishes, dark spots, and under-eye circles.	Targeted products to cover blemishes, dark spots, and under-eye circles.
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Ingredient highlights

Swipe Serum Concealer

Magic Touch Concealer

Ingredient info	Ingredient info
Alcohol-free Paraben-free SLS-free Mica-free Fragrance-free vegan cruelty-free	Alcohol-free Paraben-free SLS-free Mica-free Fragrance-free cruelty-free

Full ingredient list

Swipe Serum Concealer

Magic Touch Concealer

No. of common ingredients = 0
Water/aqua/eau, hydrogenated polyisobutene, isononyl isononanoate, propanediol, glycerin, polyglyceryl-3 polyricinoleate, polyglyceryl-3 diisostearate, disteardimonium hectorite, sorbitan isostearate, magnesium sulfate, sodium dehydroacetate, caprylyl glycol, 1,2-hexanediol, magnesium stearate, tocopheryl acetate, sodium lauroyl glutamate, lysine, magnesium chloride, sodium hyaluronate, cassia angustifolia seed polysaccharide, centella asiatica extract, lactobacillus ferment lysate, camellia sinensis leaf extract, punica granatum bark/fruit extract, lactobacillus ferment, caffeine, aluminum hydroxide (ci 77002), titanium dioxide/ci 77891, iron oxides (ci 77491, ci 77492, ci 77499) 11	Aqua/water/eau, behenyl dimethicone, bis-stearyl dimethicone, glycerin, caprylyl methicone, c12-15 alkyl benzoate, ethylhexyl palmitate, polyglyceryl-4 isostearate, cetyl peg/ppg-10/1 dimethicone, diphenyl dimethicone, disteardimonium hectorite, aluminum hydroxide, sodium chloride, 1,2-hexanediol, caprylyl glycol, helianthus annuus (sunflower) seed oil, talc, ammonium glycyrrhizate, disodium edta, sodium lauroyl glutamate, xanthan gum, lysine, rosmarinus officinalis (rosemary) leaf extract, tocopherol, magnesium chloride, lecithin, ascorbyl palmitate, glyceryl stearate, glyceryl oleate, synthetic fluorphlogopite, sodium hyaluronate, hydrogen dimethicone, methicone, citric acid, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, phenoxyethanol, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), chromium oxide greens (ci 77288), blue 1 lake (ci 42090)

No. of common ingredients = 0

Total Number of ingredients = 29

Total Number of ingredients = 40

Water/aqua/eau, hydrogenated polyisobutene, isononyl isononanoate, propanediol, glycerin, polyglyceryl-3 polyricinoleate, polyglyceryl-3 diisostearate, disteardimonium hectorite, sorbitan isostearate, magnesium sulfate, sodium dehydroacetate, caprylyl glycol, 1,2-hexanediol, magnesium stearate, tocopheryl acetate, sodium lauroyl glutamate, lysine, magnesium chloride, sodium hyaluronate, cassia angustifolia seed polysaccharide, centella asiatica extract, lactobacillus ferment lysate, camellia sinensis leaf extract, punica granatum bark/fruit extract, lactobacillus ferment, caffeine, aluminum hydroxide (ci 77002), titanium dioxide/ci 77891, iron oxides (ci 77491, ci 77492, ci 77499)

Aqua/water/eau, behenyl dimethicone, bis-stearyl dimethicone, glycerin, caprylyl methicone, c12-15 alkyl benzoate, ethylhexyl palmitate, polyglyceryl-4 isostearate, cetyl peg/ppg-10/1 dimethicone, diphenyl dimethicone, disteardimonium hectorite, aluminum hydroxide, sodium chloride, 1,2-hexanediol, caprylyl glycol, helianthus annuus (sunflower) seed oil, talc, ammonium glycyrrhizate, disodium edta, sodium lauroyl glutamate, xanthan gum, lysine, rosmarinus officinalis (rosemary) leaf extract, tocopherol, magnesium chloride, lecithin, ascorbyl palmitate, glyceryl stearate, glyceryl oleate, synthetic fluorphlogopite, sodium hyaluronate, hydrogen dimethicone, methicone, citric acid, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, phenoxyethanol, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), chromium oxide greens (ci 77288), blue 1 lake (ci 42090)

Notable ingredients

Swipe Serum Concealer

Magic Touch Concealer

Soothing: Centella asiatica extract, Lactobacillus ferment

Antioxidant: Caffeine, Camellia sinensis leaf extract, Centella asiatica extract, Tocopheryl acetate

Solvent: Water/aqua/eau, 1,2-hexanediol, Glycerin, Propanediol

Sunscreen/UV filter: Titanium dioxide (ci 77891)

Soothing: Rosmarinus officinalis (rosemary) leaf extract

Antioxidant: Ascorbyl palmitate, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Rosmarinus officinalis (rosemary) leaf extract, Tocopherol

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Ingredients with their functions

Swipe Serum Concealer

Magic Touch Concealer

Water/aqua/eau

Also-called: Aqua, Aqua/Water, Water/Aqua/Eau, Aqua/Water/Eau | Function: Skin conditioning, Solvent

Water serves as a fundamental component in skincare products, often listed as the first ingredient, which means it's the most abundant. It acts as a solvent, helping to dissolve other ingredients and facilitate the application and absorption of products.

Hydrogenated polyisobutene

Function: Emollient/Moisturizer, Viscosity controlling, Skin conditioning

We don’t have a detailed description of this ingredient yet.

Isononyl isononanoate

Function: Emollient/Moisturizer, Skin conditioning

We don’t have a detailed description of this ingredient yet.