The 45 Best it Cosmetics Near Dupes (Alternatives)

Here are the 45 best it Cosmetics near dupes or alternatives.

This list includes the top alternative for each product from it Cosmetics. You will find the link to all other alternatives for that particular product too.

If you are interested in finding near dupes for any particular it Cosmetics product, you can also use our near dupe finder tool.

Note: We do not make any claims that the near dupes will work with the same or comparable efficacy as the original product. For certain products (like blushes, foundations, lipsticks, etc.), the near dupes shown may not be the right shade. We recommend swatching the product or referring to brand swatches to find the right shade.

1

L'oreal Revitalift 1.5% Pure Hyaluronic Acid Serum

100.0%

Match

2

La Roche-Posay Anthelios Uv Hydra Hydrating Face Sunscreen Spf 50 With Hyaluronic Acid

83.33%

Match

3

L'oreal True Match Super-Blendable Foundation

81.69%

Match

4

L'oreal Voluminous Lash Paradise Volume Mascara

77.5%

Match

5

Kiehl's Super Multi-Corrective Soft Cream

77.33%

Match

6

Haus Labs by Lady Gaga The Edge Precision Brow Pencil

75.86%

Match

7

Garnier Garnier Skinactive Erase It All Makeup Cleansing Balm With Vitamin C

74.29%

Match

8

Tarte Lights, Camera, Lashes 4 In 1 Mascara

71.7%

Match

9

SkinCeuticals Serum 10 AOX+

71.43%

Match

10

Maybelline Lifter Plump

69.33%

Match

11

Maybelline Snapscara Waterproof Mascara

69.44%

Match

12

Kiehl's Clearly Corrective Dark Spot Serum

69.57%

Match

13

Lancome Rénergie Eye Cream

65.22%

Match

14

Milk Makeup Infinity Long Wear Eyeliner

64.15%

Match

15

Giorgio Armani Beauty Luminous Silk Hydrating & Brightening Concealer

64.71%

Match

16

Isdin Glicoisdin 25 Intense

63.64%

Match

17

Maybelline Snapscara

62.22%

Match

18

Peter Thomas Roth Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer

61.9%

Match

19

Chanel Calligraphie De Chanel Hyperblack

60.0%

Match

20

Lancome Rénergie Eye Cream

58.95%

Match

21

Curology Liquid Pore Exfoliant

57.14%

Match

22

CeraVe Hydrating Cream-to-Foam Cleanser

52.34%

Match

23

L'oreal Age Perfect Radiant Serum Foundation

51.52%

Match

24

Tarte Maracuja creaseless full coverage concealer

50.0%

Match

25

Mizon Brow Styling Pencil

50.0%

Match

Beautymasterlist footer icon

© 2026 Beauty Master List, All Rights Reserved.